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Signage: Impressions on Your Business

I’m sure by now everybody understands that the world is based off of quick and judgmental first impressions. As a business owner, it is important that you make a great and lasting first impression on potential clients and customers. If you’re interested in learning how signage affects the impression your business, continue read this month’s blog!

Basically…

First impressions are everything. When it comes to business, the first conclusions your potential customers may draw relies heavily on your signage. You get only a few seconds to either draw people in or drive them away. Depending on the design and wording on your sign, people will decide if your business is professional or messy. Regardless of if your business is new or old, you always want to give off a more put-together vibe. Another impression your signage can give is how much you actually care about your business. An old or half done sign can signal to someone that your business is run down and not worth investing time in. However, if your sign looks complete and modern, someone will see that you are invested in your own business and are keeping everything up to date. Another aspect people notice is the quality of the sign. If your sign is simply made on an old piece of wood, someone might assume your business is cheap and doesn’t care about the quality. Investing in a great and quality sign is a way to show potential customers that your work and merchandise is also quality. 

Another part of signage that leaves an impression is how it is placed. If your signs are half hung and dirty, you will show potential customers that you don’t take care of little details. Ensuring that your signage is evenly displayed and kept tidy and dust free shows that you care about even the small details. 

Conclusion 

Judgments are made almost immediately in the business world. One of the first impressions someone can make about your business is the signage that is presented. If you’re looking for a professional to help you in the right direction, be sure to reach out to Signs Overnite! 

Ways to Personalize Your Vehicle

As car owners, we all like to personalize our vehicles to make them stand out to our liking. Whether that is tinting the car windows for convenience, or adding fresh new rims to our wheels, the investments that we make on our vehicles are always well worth it. Aside from car modifications and additions, there are other simpler and affordable ways to personalize your vehicle. Read along to learn about a few of them.

Decals & Stickers

Whether you want to show off your family by getting customized stickers for your car, or are looking for an eye catching option to promote your business, Quint’s Signs Overnite has the perfect solution. We offer a variety of car stickers that help personalize your car. From sports teams to customized lettering, the options are endless. Our window decals are great for promoting your business, and can withstand outside elements and climates.

License Plates

Throw away the basic license plate and upgrade to one of our many options. We offer an easy to use customization tool for you to create your own design. From patriotic license plates to personalized sports plates, there is an option that will help personalize your car in a unique way/

Chrome Letters & Numbers

Add some bling to your ride with the biggest selection on the web provided to you by Quint’s Signs overnight. Chrome letters and numbers can be stuck onto any smooth surface inside or outdoors, and are even carwash safe! From pink bedazzled letters to italic gloss options, we have the perfect letters to give your car that extra touch.

Personalizing your vehicle does not have to hurt your pocket. We are here to bring you affordable options in a variety of forms. From custom decals, personalized plates, and chrome letters these are only a few ways to add some personality to your vehicle. Visit our website to view our awesome options.

Benefits of Static Signage

The world around us is constantly changing and evolving, especially in terms of advertisement. Many companies are starting to take the more modern route of digital signage and advertisements. However, if you’re interested in learning the consistent benefits static signage has to offer, continue reading this month’s blog!

Aesthetic

Many business owners like to decorate their shop or space with signage that pertains to what they do. Static signage for this purpose is the exact reason why it beats digital advertisements! Not only are you creating a more consistent feel, you are also able to brand yourself more appropriately. When people walk by your shop or choose to explore inside, they will see for themselves the consistent and aesthetic advertisements you’ve created!

Cost Effective

Choosing a physical sign over a digital one is going to be more cost effect, now and in the long run! Customizing a sign that will hang in place for years to come is a lot cheaper than a digital sign that is going to take extra and more costly work.

Less Maintenance

One of the best reasons to choose a static sign over a digital one is simply the amount of maintenance required. Assuming you aren’t going to need to change the wording on your sign frequently, once the static sign is made you are set for years! If you properly take care of that sign and ensure that it’s integrity is kept up, you aren’t going to need to pay money for costly maintenance. You can hang it up and not have to every worry about touching it again. With a digital sign, you are going to need to think about all the different software changes that are going to happen. As mentioned earlier, the digital world is evolving constantly. With that being said, you are going to need someone to work on the software from time to time depending on the type of changes being made in the digital world. 

Conclusion

When choosing the right way to advertise your business, choosing a static sign is almost always the best option! If you are in need of a customizable sign business, be sure to check out Signs Overnite

Common Myths about Vehicle Graphics

Vehicle graphics and wraps give your business a quality look and are a great advertising tactic. They let you customize the message you want to portray in order to stand out above the competition. Unfortunately though, vehicle graphics have gotten a bad rap for many myths that simply aren’t true. Don’t let these myths prevent you from increasing your brand awareness. Read on and find some of the most common myths about vehicle graphics. Some of these may actually surprise!

Myth #1: Vehicle Graphics Can Damage the Paint

One of the most common myths are that vehicles graphics can actually damage your paint. That couldn’t be further from the truth. In fact, the protective film can actually help to protect your vehicle. Much like the protective film that a car manufacturer puts on bumpers and hood of the vehicle, vehicle graphics and wraps offer a similar outcome. When correctly applied to the vehicle, it protects your underlying paintjob from the damaging sum and other outdoor elements. 

Myth #2: Vehicle Graphics Cannot Be Applied to Leased Vehicles

Many think that you aren’t supposed to apply vehicle graphics to a lease vehicle. Again, that couldn’t be further from the truth. Wrapping vehicles is actually a pretty common practice. Many companies will lease their entire fleet of vehicles and apply vehicle graphics to each of them. Vehicle graphics are easy to remove and will not damage the paintjob.

Myth #3: Vehicle Graphics are Difficult to Remove

Vehicle graphics are specifically designed to be easily removed. If you are thinking you are going to be picking at the graphics all day trying to get it off, you’ll be surprised by how quickly you were able to remove it. By applying a little heat, any vehicle graphics should lift away from the car or truck with no damage and no left over residue.

No matter what you are looking for out of your vehicle graphics, we are here to help. Here at Signs Overnite we have years of hands on experience and know you will fall in love with the graphics we have to offer you.

Most Eye-Catching Signage Designs

When it comes to a great sign or advertisement, there are a lot of factors that go into making it successful. From the size of the sign itself to the font and wording of the sign, everything has to mix together perfectly to create a spectacle for the eye to behold. Keeping that in mind, the factor that has to be most carefully considered is always the colors used on your sign. In the following blog, the top three colors most often used in signage will be discussed in order to better explain exactly how important they really are.

The Cleanliness of White:

The first and most important color to mention when it comes to creating the perfect sign has to be white. While many wouldn’t really consider white a color, it is the most important part of a sign if you are looking to create a clean and crisp product that uses the negative space of the white to draw more attention to the words of any advertisement. Whether you want to use an all-white sign and keep everything simple or just use it to accent the other colors, white is arguably the most important color in signs and banners.

The Power of Black:

If white is the most popular color for signs, then black is the close runner up. While it may not seem any more interesting than the color white, the same way that white creates clean negative space is how black create powerful, bold lines or borders. The mystery that black creates on a sign naturally draws the eye closer and draws them in to look at the rest of the graphic, which is exactly what you want. When combined with a little bit of white, there is no better combination to get the initial attention that your advertisement deserves.

Authority through Blue:

The third and final color on this list is one that many people favor. When it comes to the color blue, different shades can evoke different emotions from people, which is partially why it is so popular on signs and advertisements. A sense of trust is correlated with the color blue, along with a thrust to productivity, which will help give the person reading the sign a stronger urge to give their business to you.

Conclusion:

Overall, there are plenty of different color options when it comes to making any kind of signage or advertisement. Finding the right combination of colors to go along with the other important elements of a sign will greatly improve the odds of somebody reading it and giving you their business. Signs Overnite is always ready to help you make the perfect sign, regardless of what colors you prefer, we will work tirelessly to create the perfect product for you.

What’s In a Typeface?

One of the key elements of signage design is typeface design. A typefaceface for short—also known as typestyle, refers to the printable design of a range of characters: letters, numbers, punctuation marks, etc. This blogpost dissects the parts that make up a typeface.

Font things first!

At this point, you may find yourself asking: Well, is a typeface basically a font then? Good guess, but ultimately not true. A typeface is distinct from a font, which is a set of styles and weights of a typeface. (Think: Italic, Cursive, Extra Bold, Semi Condensed, Bevel, etc.) The conflation of font with typeface is a common one, particularly because many of our software use the two words interchangeably.

A medieval typeface for the letter R.

Legibility

Now that we have covered the basics of typefaces, it’s time to jump into the nitty-gritty. As with handwritten words and symbols, printed words and symbols must be legible too. It’s for this reason that teachers love typefaces like Times New Roman and Arial. Whether italicized or bolded, these typefaces hold their readability and let the focus of the reader be on the content of the signage, rather than its format. Legibility is also important when it comes to eco-friendly typefaces, which are typefaces that save ink and yet still retain the essence of their designs. Century Gothic, Garamond, and Courier would be good examples.

Times New Roman typeface for the word Knowledge.

Decorativeness

Now, if you’ve ever been interested in calligraphy or cursives, the curvature and extension of letters have likely captured your heart in a major way. One common decorative element in typefaces is the serif, a kind of short protrusion (or stroke) at an upper-end or lower-end angle; names of typefaces like Sans Serif and MS Serif reflect how they possess these nifty little features. Sometimes serifs are at diagonal angles and more swirly, as you may have seen inside many old Bibles and in The New York Times logo. Another useful means of decoration is negative space. The FedEx logo is a good example; it squeezes in a white arrow between the E and the x.

Typeface utilizing negative space.

Memorability

Regardless of how important legibility and decorativeness are, memorability reigns over them all in the world of graphic design. If a typeface is easy to read and elaborately adorned and yet fails to make a sizable impression, the letters in a sign can pale in comparison with those of other signs. Legibility without memorability can result in an aesthetic frustration; on the other hand, decorativeness without memorability can result in an underwhelmed reaction.

A typeface for the letter M incorporating the silhouette of an eagle.

Conclusion

The world of typefaces is fascinating, and all master signage designers know that they are crucial. Therefore, whether you wish to have banners or decals designed, having a competent designer on your side is key. For more information on signage, simply consult Quint’s Signs Overnite today!

Types of Signage Retailers Can’t Ignore to Use

When it comes to effective store signage, optimal placement and style is a must. For most store owners, this is one of the most overlooked aspects of running a small business. If you or anyone you know wants to run and operate a successful business, it all starts with the right signage. High quality signage is an easy, yet effective way to drive foot traffic into your business. However, if your business doesn’t have effective signage, this can spell trouble for the future of the business. Read on and you’ll find the type of signage businesses just can’t ignore.

Outdoor Signage

When you begin to think of the style of signage that will get people to walk through the door, outdoor signage is arguably one of the best and easiest ways to do so. Signage on the exterior of your business is a customer’s first impression of your store. This signage can take the form of entrance signs, sidewalk signs, window signs, and awning signs. When your outdoor signage is branded effectively it will draw in more potential customers.

Persuasive Signage

Did you know the signage you have in your business can influence the behavior of the consumer? By using convincing language and attractive imagery, it will entice the consumer to buy. Whether it’s advertising a product or promotion, having attractive signage is a must. With persuasive signage you can influence the customers flow and improve activity on a product that would otherwise go unnoticed. When displayed correctly, your signage can turn an ordinary item or product into the “hidden gem” of the store.

Mat Signage

To many peoples’ surprise, mats can also be used as quality signage. Not only are they surprisingly useful, but they are quite versatile as well. Regardless if you want to use the mats for branding purposes, or simply want your company’s logo on them, they are more effective than most think. You can use these mats for directional purposes throughout the store, places where you just can’t use hanging signs, or to lead consumers to a product that is on sale. No matter the reason, you won’t be disappointed in their uses.

If you are unsure of the signage you want for your storefront, using these retail sign tips will help your company thrive. For all the signage you will ever need, you can count on our team here at Quint’s Signs Overnite to help you create the perfect advertising signs for your business.

What’s Wrong with My Sign? Design Mistakes to Avoid

Effective Sign Design

Signs are the most common way to advertise for a business. With nearly every company relying on signs to draw in more customers, it’s shocking to see how many are poorly designed. A sign reflects what your brand is about, so an ill-designed sign reflects badly on your business.

Chances are, if you’re making your own signs, you’re likely making some design mistakes that you may not be aware of. What are these design mistakes, and how should you avoid them? Read this blog post to find out!

Fonts

Your viewers aren’t going to spend more than a few seconds looking at your sign, so you need to convey information as quickly and easily as possible. Picking a legible font is crucial. You want a font that’s traditional and simple, not swirly, goofy, or intricate. The words also need to be big enough to be seen at a distance. As long as you don’t cram in too much information, you should be able to make the letters large enough to be read from far away.

Color Contrast

Colors can make or break a sign. If the colors are too similar, viewers won’t be able to see anything. Contrasting colors are easier on the eyes and make the sign readable from a distance. However, “contrast” can quickly become “clash” if you pair the wrong colors together. Avoid using bright, vibrant colors for the entirety of the sign. Try using more subtle tones for the background with a pop of color as an accent and to make the text stand out.

Fashion Advertisement
Though this design is compelling, the sign is too white and pale to see from far away.

Overcrowding

Overcrowding a sign with too much text will make it difficult to read and grasp information, so only focus on what is essential. Adding too many words, images, and colors will turn it into an eyesore.

Think about what you want your sign to do for you. If you want to let people know the location of your new shop, make the address and shop name the most prominent features, and leave unrelated information out. You can include your business phone number and other important information, but make it smaller than the store name and location.

Clothing Sale Signs outside of a fashion store at a mall
These sale signs are short, sweet, and to the point. The wording is brief and simple, and the bright red color is effective in attracting the eye.

Space

Using space effectively is crucial to sign design. Your letters should not be too close together or far apart. They shouldn’t be crammed up to the edge or wrap awkwardly on the sign. Additionally, many people tend to avoid white space, when it can actually be beneficial in making words and images more prominent. Instead of filling up every inch of the sign, use white space to your advantage. Isolating your business name or logo in the center of a sign can have a bigger visual impact.

An advertisement for Black Friday
This Black Friday sign uses empty space effectively, which creates more emphasis on the main “Black Friday” text.

Location

Coffee Shop signs
This coffee shop sign is clearly visible and is not hidden behind any plants.

Even the most aesthetically pleasing signs don’t matter if they’re put in the wrong place. If your sign is blocked by tree branches or buildings, nobody is going to see it. Check out the area around your business to select the most visible spot to put your sign, and then determine the shape, size, and materials that will work best for that location.

Conclusion

What’s the greatest way to make sure that your sign is going to come out looking amazing? By hiring a professional! At Quint’s Signs Overnite, we specialize in creating eye-catching signs that will grab the attention of anyone that passes by. Let our team help you make the best sign possible!

3 Essentials for Brand Storytelling

If you take a look at the world’s most prolific companies and agencies, they all have one thing in common: a memorable brand story. Some are better than others at incorporating their brand stories into their logos and other visual forms, but nonetheless they all adapt those stories visually. Below are some of the most important aspects to remember when creating your custom slogan and insignia.

Identity

Developing a distinct voice for your brand that can resonate with your customers is key to telling a brand story that is easy to remember. Not only does this set your brand apart from others, but it also helps you remember how your brand is objectively separate from all others. Some questions to ask yourself might be: What are the things that only my brand offers that all others don’t? Why should the world be invested in my brand? What positive difference does my brand make in my field?

Message

Core convictions are no small thing when it comes to founding your own business, and the same is true when it comes to communicating its brand story. A poké house that uses fish only from environmentally friendly fishers will be different from one that doesn’t have the same conscientiousness. One important thing to think about is helping your target demographic identify with your message; a dog-friendly café may be interested in being clear in communicating that it doesn’t mind some barking in the building.

Product

Last but not least, the product of your brand or business is an important part of your brand. You can also replace this third aspect with “service” or “good.”  This is one of the most exciting aspects since it represents the meatiest and the “realest” part of your business. Is your laundry service one with an emphasis in turnaround period? Or perhaps your antique store is one with an emphasis in Art Nouveau furniture. Whatever your branding is emphasizing, consider ways to make the most of the profitability of your product.

Conclusion

So there you have it. With these crucial aspects of brand storytelling, you can go ahead boldly and show the world your entrepreneurial chops. Delight in the delight of your customers and let them see how truly willing you are to help. For help with your brand storytelling in your signs or decals, simply contact Quint’s Signs Overnite today.

Tips For Effective Emblem Design

Are you starting your own business? Creating a logo or emblem that effectively communicates your business message is essential to your success. Not only does it target your audience, but it can also convert people into loyal customers (along with a good product.) The following are a few tips for designing a logo that will communicate with potential customers.

Know Your Brand

Before you set out to design your logo, think about what you want to get across. The design must reach a particular set of people, and communicate a message either overtly or subliminally. Find out what your brands ideology is, and write down some ideas about what you want your business and target market to be, both now and in the future of your company.

Represent

Your business emblem needs to fully represent what your company is all about. So everything from the image to the colors should be a representation of the products and services you offer. If you can distill the theme of your business into a concise but easily recognizable logo, you have a winner.

Plan Your Colors

Did you know colors leave a lasting psychological impression? Studies have shown that certain colors evoke emotions and sensations in individuals. For example; the color yellow is associated with friendly-ness and happiness, while red is more closely associated with passion, hunger, and food. For your logo, choose colors in a deliberate way to evoke the appropriate emotional response in your audience. Look into the science behind colors, and choose one that fits your brands personality!

Simplicity is Key

 Any graphic designer worth their salt will tell you that simplicity is key. A simple logo with a straightforward theme and a one or two color scheme will create the most powerful and lasting impression. The audience should get the message at a passing glance at your emblem. If you make it too intricate, the viewer will get mixed signals. Think of McDonalds, Nike, or Apple, all of which have a simple symbol with one color that defines the brand.

Conclusion

If you’re starting a business and need a logo, there are many things to take into account. For the most powerful design, make sure that you know your brand to the point that you can distill it into a simple and straightforward concept. Thinking of something unique that conveys the business message effectively is harder than it sounds, but with adequate brainstorming you’ll discover the perfect emblem to fit your brands personality. When you’re ready to scale and print your decal, call or visit the professionals at Signs Overnight. We’re more than happy to assist you in your bulk printing and sign creation.

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