Have you ever wondered why certain products seem to have become ubiquitous with daily life, while others are barely noticeable? Some of this can possibly be attributed to a lackluster concept, but even the banalest product can be successful with smart marketing. A good advertisement can capture your audience’s attention immediately, triggering them on a deeply emotional or instinctual level. The following are a few tips on marketing techniques that can grab a potential customer’s fleeting attention span.
Creating Perspective and Avoiding Annoyance
By creating appeals to ones instinct for immediate satisfaction and self-preservation, you’re triggering the consumer’s deepest and most selfish tendencies. You can accomplish this by applying the word “you” in your signs or decals, or by making the prospective customer’s point of view central to the advertisement. When it comes to designing an eye-catching advertisement or sign, remember to exploit people’s favorite subject: themselves.
Another way to make someone pay attention is to point out how a situation is going to make them uncomfortable or irritated. For example, a business owner could go through the pains of designing and printing their own signage, stickers, and decals. This would be a massive investment in thought, time, and money for the business owner. However, they could also utilize the professional services of a sign and decal creator like Quint’s Signs Overnite and avoid the headache altogether. An advertisement that exploits this innate instinct to avoid pain or inconvenience is a winning strategy to grab people’s attention.
If the theme of your advertisement can be distilled into a few words and a simple but powerful image, potential customers will be much more likely to engage with the ad. Images and words that convey a concrete, straightforward message will disarm their skepticism and render them much more open to your sales pitch. Think of the iconic “Just Do It”, “Diamonds Are Forever”, and “Got Milk?” slogans. These are powerful reminders that a well thought out ad will greatly influence how customers talk about your product or store.
Humans are highly skeptical creatures, especially when it comes to how they spend their money. A smart marketing strategy that exploits our base impulses and subconscious needs is more likely to grab a prospective customers attention, and in effect get them to spend their hard-earned money on your product or service. If you have an idea for a sign, decal, or sticker, or vehicle graphic, call or visit Quint’s Signs Overnite. Our friendly associates can bring your concepts to life!