I’m sure by now everybody understands that the world is based off of quick and judgmental first impressions. As a business owner, it is important that you make a great and lasting first impression on potential clients and customers. If you’re interested in learning how signage affects the impression your business, continue read this month’s blog!
First impressions are everything. When it comes to business, the first conclusions your potential customers may draw relies heavily on your signage. You get only a few seconds to either draw people in or drive them away. Depending on the design and wording on your sign, people will decide if your business is professional or messy. Regardless of if your business is new or old, you always want to give off a more put-together vibe. Another impression your signage can give is how much you actually care about your business. An old or half done sign can signal to someone that your business is run down and not worth investing time in. However, if your sign looks complete and modern, someone will see that you are invested in your own business and are keeping everything up to date. Another aspect people notice is the quality of the sign. If your sign is simply made on an old piece of wood, someone might assume your business is cheap and doesn’t care about the quality. Investing in a great and quality sign is a way to show potential customers that your work and merchandise is also quality.
Another part of signage that leaves an impression is how it is placed. If your signs are half hung and dirty, you will show potential customers that you don’t take care of little details. Ensuring that your signage is evenly displayed and kept tidy and dust free shows that you care about even the small details.
Judgments are made almost immediately in the business world. One of the first impressions someone can make about your business is the signage that is presented. If you’re looking for a professional to help you in the right direction, be sure to reach out to Signs Overnite!
The world around us is constantly changing and evolving, especially in terms of advertisement. Many companies are starting to take the more modern route of digital signage and advertisements. However, if you’re interested in learning the consistent benefits static signage has to offer, continue reading this month’s blog!
Many business owners like to decorate their shop or space with signage that pertains to what they do. Static signage for this purpose is the exact reason why it beats digital advertisements! Not only are you creating a more consistent feel, you are also able to brand yourself more appropriately. When people walk by your shop or choose to explore inside, they will see for themselves the consistent and aesthetic advertisements you’ve created!
Choosing a physical sign over a digital one is going to be more cost effect, now and in the long run! Customizing a sign that will hang in place for years to come is a lot cheaper than a digital sign that is going to take extra and more costly work.
One of the best reasons to choose a static sign over a digital one is simply the amount of maintenance required. Assuming you aren’t going to need to change the wording on your sign frequently, once the static sign is made you are set for years! If you properly take care of that sign and ensure that it’s integrity is kept up, you aren’t going to need to pay money for costly maintenance. You can hang it up and not have to every worry about touching it again. With a digital sign, you are going to need to think about all the different software changes that are going to happen. As mentioned earlier, the digital world is evolving constantly. With that being said, you are going to need someone to work on the software from time to time depending on the type of changes being made in the digital world.
When choosing the right way to advertise your business, choosing a static sign is almost always the best option! If you are in need of a customizable sign business, be sure to check out Signs Overnite!
Vehicle graphics and wraps give your business a quality look
and are a great advertising tactic. They let you customize the message you want
to portray in order to stand out above the competition. Unfortunately though,
vehicle graphics have gotten a bad rap for many myths that simply aren’t true. Don’t
let these myths prevent you from increasing your brand awareness. Read on and
find some of the most common myths about vehicle graphics. Some of these may
Myth #1: Vehicle Graphics Can Damage the Paint
One of the most common myths are that vehicles graphics can
actually damage your paint. That couldn’t be further from the truth. In fact,
the protective film can actually help to protect your vehicle. Much like the
protective film that a car manufacturer puts on bumpers and hood of the
vehicle, vehicle graphics and wraps offer a similar outcome. When correctly
applied to the vehicle, it protects your underlying paintjob from the damaging
sum and other outdoor elements.
Myth #2: Vehicle Graphics Cannot Be Applied to Leased
Many think that you aren’t supposed to apply vehicle
graphics to a lease vehicle. Again, that couldn’t be further from the truth.
Wrapping vehicles is actually a pretty common practice. Many companies will
lease their entire fleet of vehicles and apply vehicle graphics to each of
them. Vehicle graphics are easy to remove and will not damage the paintjob.
Myth #3: Vehicle Graphics are Difficult to Remove
Vehicle graphics are specifically designed to be easily removed.
If you are thinking you are going to be picking at the graphics all day trying
to get it off, you’ll be surprised by how quickly you were able to remove it.
By applying a little heat, any vehicle graphics should lift away from the car
or truck with no damage and no left over residue.
No matter what you are looking for out of your vehicle
graphics, we are here to help. Here at Signs
Overnite we have years of hands on experience and know you will fall
in love with the graphics we have to offer you.
When it comes to a great sign or advertisement, there are a
lot of factors that go into making it successful. From the size of the sign
itself to the font and wording of the sign, everything has to mix together
perfectly to create a spectacle for the eye to behold. Keeping that in mind,
the factor that has to be most carefully considered is always the colors used
on your sign. In the following blog, the top three colors most often used in
signage will be discussed in order to better explain exactly how important they
The Cleanliness of
The first and most important color to mention when it comes
to creating the perfect sign has to be white. While many wouldn’t really
consider white a color, it is the most important part of a sign if you are
looking to create a clean and crisp product that uses the negative space of the
white to draw more attention to the words of any advertisement. Whether you
want to use an all-white sign and keep everything simple or just use it to
accent the other colors, white is arguably the most important color in signs
The Power of Black:
If white is the most popular color for signs, then black is
the close runner up. While it may not seem any more interesting than the color
white, the same way that white creates clean negative space is how black create
powerful, bold lines or borders. The mystery that black creates on a sign
naturally draws the eye closer and draws them in to look at the rest of the
graphic, which is exactly what you want. When combined with a little bit of
white, there is no better combination to get the initial attention that your
The third and final color on this list is one that many
people favor. When it comes to the color blue, different shades can evoke
different emotions from people, which is partially why it is so popular on
signs and advertisements. A sense of trust is correlated with the color blue,
along with a thrust to productivity, which will help give the person reading
the sign a stronger urge to give their business to you.
Overall, there are plenty of different color options when it
comes to making any kind of signage or advertisement. Finding the right
combination of colors to go along with the other important elements of a sign
will greatly improve the odds of somebody reading it and giving you their
Overnite is always ready to help you make the perfect sign, regardless
of what colors you prefer, we will work tirelessly to create the perfect
product for you.
When it comes to effective store signage, optimal placement
and style is a must. For most store owners, this is one of the most overlooked
aspects of running a small business. If you or anyone you know wants to run and
operate a successful business, it all starts with the right signage. High
quality signage is an easy, yet effective way to drive foot traffic into your
business. However, if your business doesn’t have effective signage, this can
spell trouble for the future of the business. Read on and you’ll find the type
of signage businesses just can’t ignore.
When you begin to think of the style of signage that will
get people to walk through the door, outdoor signage is arguably one of the best
and easiest ways to do so. Signage on the exterior of your business is a
customer’s first impression of your store. This signage can take the form of
entrance signs, sidewalk signs, window signs, and awning signs. When your
outdoor signage is branded effectively it will draw in more potential
Did you know the signage you have in your business can
influence the behavior of the consumer? By using convincing language and
attractive imagery, it will entice the consumer to buy. Whether it’s
advertising a product or promotion, having attractive signage is a must. With
persuasive signage you can influence the customers flow and improve activity on
a product that would otherwise go unnoticed. When displayed correctly, your
signage can turn an ordinary item or product into the “hidden gem” of the store.
To many peoples’
surprise, mats can also be used as quality signage. Not only are they
surprisingly useful, but they are quite versatile as well. Regardless if you
want to use the mats for branding purposes, or simply want your company’s logo
on them, they are more effective than most think. You can use these mats for
directional purposes throughout the store, places where you just can’t use
hanging signs, or to lead consumers to a product that is on sale. No matter the
reason, you won’t be disappointed in their uses.
If you are unsure of the signage you want for your
storefront, using these retail sign tips will help your company thrive. For all
the signage you will ever need, you can count on our team here at Quint’s
Signs Overnite to help you create the perfect advertising signs for